A responsive web design is what allows a website the ability to adapt it's size to the current screen that it is being viewed on. Someone opening your website on a smartphone will see a different page than the same page on a tablet or desktop computer. The site will automatically adjust itself to give the user a better experience suited to their device. A responsive design takes into consideration the integration of things like touch screen and special mobile aided navigation.
Having a mobile responsive web design is no longer a trend, it's pretty much the way! Offering your clients and consumers a beautifully optimized site no matter what their choice of device, means you will expand the reach of your service. Increasing your chances you have of engaging with individuals. This approach is incredibly valuable and the cost effectiveness is a clear advantage.
Are you prepared? Go here, add your url, and see how your current site stands up.
In April 2015, Google made massive changes to the way it ranks websites. Massive in the sense that his change outranks both Panda and Penguin in terms of its scale of impact on search results. According to Webmaster Trends analyst Zineb Ait Bahajji,
this change comes down to one very important criterion: whether your landing pages, blog and overall site are optimized for mobile.
This includes tablets, smartphones, and more and more, Smart TV's.
Google announced the change on its Blog and has done a thorough job explaining to marketers and website owners how the change will affect their site and search traffic.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
If your site isn't optimized for mobile devices, you will likely see a hit to your rankings.